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CHANEL UNSTOPPABLE
"This project challenges the luxury fashion industry with a body type it would never cast."
As for my final gradutation project, I created an advertising campaign for CHANEL's waterproof mascara.
The idea is simple: women who exercise also want to wear mascara, but most formulas smudge, CHANEL's doesn't. The real choice lies in the model because it is not about a traditional 'luxury' body, but a female bodybuilder. This campaign is a Trojan horse as the message isn't in the mascara, it's in who's advertising it.
Credits
Photo: Wiktoria Świdzińska - @w.swdzinska.photography
Make-up & Hair: Nomin Ulziibayar - @nominu
Styling: Wiktoria & Ann
Model: Ann De Meulenaere - @missanneman